Living near a Waitrose ‘is worth £36k’
● Any national supermarket chain can add £22k to house prices
The “Waitrose effect” can help add over £36,000 to a property price, research suggests.
Researchers at Lloyds Bank found that homes close to a local supermarket could command a premium of £21,512 on average compared with property prices in nearby areas.
Homes near a Waitrose were found to command the biggest cash premium, costing £36,480 more typically than average house prices in the wider town. Properties close to a Marks & Spencer have the second highest premium, with homes worth an average of £29,992 more than homes further away.
The “Waitrose effect” can help add over £36,000 to a property price – while living near any national supermarket may boost a home’s value by around £22,000 – research suggests.
Lloyds Bank found that homes within easy reach of a local supermarket command a premium of £21,512 on average compared with property prices in nearby areas.
Homes near a Waitrose were found to command the biggest cash premium – costing £36,480 more typically than average house prices in the wider town.
Properties close to a Marks & Spencer have the second highest premium, with homes worth an average of £29,992 more than homes further away, the research found.
Lloyd s Bank compared average house prices in postal districts with a supermarket from a national chain with typical property values in the wider towns. The research suggests that while living near a “premium” supermarket brand can help boost a property’s value significantly, discount chains can also command a premium, with homes locat- ed near a Lidl valued at £6,416 more on average than those in the surrounding area.
Home buyers who want the convenience of living near a supermarket but do not want to pay a big house price premium may want to consider focusing their search near an Aldi. The research suggests that properties near an Aldi can be, on average, £2,902 less expensive than those in surrounding areas.
Andy Mason, Lloyds Bank mortgages director, said: “With homes in areas close to major supermarkets commanding a premium of £22,000, the convenience of doing weekly shopping within easy reach may well be a pull for many home buyers looking for good access to local amenities.
“The ‘Waitrose effect’ is clear; having a premium brand on your doorstep means buyers typically need to pay top prices. But the research also shows that areas with ‘budget’ stores have, on average, seen the most rapid house price growth in recent years.
“There has been some suggestion that the likes of Lidl and Aldi are increasingly locating in more affluent areas where prices are already relatively high.”
Just what you long suspected: a Lloyds Bank survey finds that houses near to a Waitrose branch command a premium of £36,480 compared to average prices in the wider locality. Properties close to a Marks & Spencer have the second highest premium, with homes worth an average of £29,992 more. Asda was near the bottom of the premium score – just £4,117 – while you definitely don’t want to be seen with an Aldi shopping bag – the store was found to have a negative premium of £2,902. But in weekly food shopping, things are never so simple. Aldi, for example, has a wine range popular with affluent households. The discerning shopper may use cut price supermarkets for such bargains in order to generate savings for selective “treats” from Waitrose.
Better still for the more affluent area is to have both a Waitrose and an Aldi nearby – though not too close to each other in case you are seen entering the “wrong” one.
The truly status-conscious shopper would, of course, only be seen with a shopping bag of clearly continental origin. An Asda cabbage spied therein? “Heavens, no – Milan, darling!”