New route to market: Ocado signs first deal with overseas customer and hints more to come

Online retailer Ocado yesterday announced a long-awaited overseas deal for its software platform. The FTSE 250-listed firm said it has signed an agreement with “a regional European retailer” to help it access website software and other technology, but added that the customer “wishes to remain anonymous until it launches its online business”. Chief executive Tim Steiner said that the company is in discussions with other retailers around the world and hinted it would be signing “multiple deals in the medium term”.