Ambassadors will help sell rural careers in new training initiative

Inspiring youngsters to take up opportunities in farming and rural industries has been viewed as a key factor in ensuring the sector maintains the viable, highly skilled workforce required to face up to the future challenges of the industry.

And a new initiative aimed at encouraging the next generation of learners and new entrants has been launched by the training body, Lantra Scotland.

The organisation has decided that a group consisting of former finalists from its “Learner of the Year Awards” will act as ambassadors with the aim of introducing more people to the career opportunities which are available to youngsters – and the qualifications on offer.

Kevin Patrick, director of Lantra Scotland, said that the group would promote land, environmental and aquaculture indus- 0 Farm minister Fergus Ewing with Lantra chairman Henry Graham and some of the new Lantra ‘ambassadors’ tries to the next generation of talent in a variety of ways, including through school visits, social media and career evenings. The group would also help ensure that new entrants were involved when the relevant skills consultations, policies and strategies were being drawn up.

He said that the group had received training in presentation skills and their work would complement that already being carried out by organisations such as the Royal Highland Education Trust and Food and Drink Federation Scotland.

“We are delighted to help provide these ambassadors with opportunities for personal and professional development, and are very grateful to their employers for supporting the initiative.” he said. “They will also be given the chance to be involved with career events, consultations on standards and qualifications, case studies and activities related to their industries.”