New product lines

With the Snp-led Scottish Government deciding to “rebrand” and “reboot” itself after recess, is this an acknowledgment the political landscape in Scotland is becoming more balanced after the recent elections? Companies tend to rebrand themselves when a product line has failed or the public grows tired of it. The same logic can be applied to politics and many other parties have rebranded themselves and their policies.

The SNP’S main product line for five years has been “Independence by Salmond and Sturgeon”. This was supposed to be a limited edition, one-time only product. The majority of the population thought it was bitter and had a few concerns over potential health issues. Until recently the SNP still insisted on selling it. It’s still in the back catalogue even now. Like a product that has become over-saturatdoes ed and boring, people from all political persuasions are tired of this and now want something fresh and new that they haven’t tried before.

Perhaps the SNP could start selling us “unity”, “cooperation”, “impartiality”, “consensus”; the kind of political products that we haven’t enjoyed in Scotland for years now.

DAVID BONE Ailsa Street West Girvan, South Ayrshire