Misleading ad for phone ‘radiation’ tool banned

An advert for an anti-radiation device to protect against the “dangers” of mobile phones has been banned for being misleading and causing unjustifiable distress.

The national press ad for the Cooler Coms device featured a young child holding a mobile phone to their ear, and read: “Protect yourself and those you care about from the dangers of mobile phone radiation … Mobile phones are potentially dangerous. Manufacturers warn about this but keep it in small print. What’s worse, our children are far more vulnerable to these potential dangers.”

The ad said the product range incorporated “opto-isolation technology” through to “powerful dielectric materials” to absorb radiation from cables, while its wireless Bluetooth devices “shield the user’s brain and eyes from microwave signals”.