REACTION

Broadcasting giant ITV has reported a fall in half-year sales and profits as advertising revenue continues to dip following the Brexit vote and economic uncertainty.

The group, home to shows such as Britain’s Got Talent, The X Factor and Broadchurch, said yesterday that net advertising revenues had fallen by 8 per cent to £769 million as it pointed to “continued economic and political uncertainty”.

ITV’S total external revenues, including advertising, programme sales and online, dipped 3 per cent to £1.45 billion in the six months to the end of June.

Statutory pre-tax profit slumped 16 per cent to £259m in the period as chairman Peter Bazalgette said advertising revenue is again likely to continue its downward trajectory.

“ITV’S performance in the first six months of the year is very much as we anticipated and our guidance for the full year remains unchanged.

“We expect ITV Family net advertising revenues in quar-

0 Britain’s Got Talent is one of the hit shows broadcast by the company

“Carolyn Mccall is yet to check-in as ITV’S new CEO, so the results were never going to contain too much in the way of sharp deviations in strategy”

GEORGE SALMON, ANALYST ter three to be down around 4 per cent, again impacted by wider economic uncertainty, and over the full year we expect to outperform the TV advertising market,” he added.

ITV Studios revenue rose by 7 per cent to £697m as it benefited from new dramas including Unforgotten, Little Boy Blue and The Loch.

In March, the group blamed Brexit vote uncertainty for its first drop in full-year advertising revenues since 2009 and warned over further falls as ad spending remains under pressure. Earlier this month, ITV announced that Easyjet boss Carolyn Mccall is to join the firm as the broadcaster’s first ever female chief executive, in January, after Adam Crozier stepped down at the end of June.

The firm also said it was on track to deliver £25m of cost savings and a £25m reduction in its programme budget over the full year and signalled a “strong slate” of new and returning programmes including Victoria, Cold Feet, Liar and I’m A Celebrity.