30-SECOND CV

necessity being the mother of invention.

“My husband’s a farmer so he wasn’t going to move house – I needed to create myself a job.” She has in fact created what is now a team of seven at its main site “in the middle of nowhere” across two floors of a converted granary.

However, given that location’s focus on the more industrial side of its business, “we wanted to have somewhere where we could really showcase what we do”.

White says the Borders site will continue to serve as its main hub and her base, but she will be spending plenty of time in the new store.

“For me it’s really important that we get the shop right, that it has the right tone, that the staff are doing and saying what they should be. I like to be ● Born: Edinburgh, 1973 ● Education: Degree in marketing and French from Stirling University ● First job: Tattie-picking (nothing feels hard work after that) ● Ambition while at school: To be an international businesswoman ● What car do you drive: VW Beetle ● Favourite mode of transport: Bike hands-on.” The aim is for the store to generate both its own income and boost web sales, helping grow turnover “substantially”, having last year reached ● Music: Mumford & Sons ● Kindle or book: Kindle ● Reading material: Crime ● Can’t live without: Salad cream ● What makes you angry: People who think the world owes them something ● What inspires you: Positive people and a good run round the back roads ● Favourite place: Right here in the Borders or anywhere on a beach ● Best thing about your job: You never know what is coming in the door and if I don’t like it I can just change it £1.2 million. The shop will also have about three staff — and it looks unlikely to be the last retail outpost for the company.

At present 40 per cent