The Scotsman

DISPOSALS

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Newspaper publisher Johnston Press yesterday hailed a strong half-year performanc­e including a double-digit hike in digital advertisin­g revenues and audience numbers.

The owner of The Scotsman, Edinburgh Evening News and hundreds of local titles and news websites, reported a 4.6 per cent rise in overall revenues, excluding classified­s, for the 26 weeks to 1 July.

Digital advertisin­g revenues jumped by 14.8 per cent, excluding classified­s, year-onyear, while digital audiences grew 15 per cent to a record high of 26.5 million unique users a month.

The group also highlighte­d an increased contributi­on from the i newspaper, which it acquired in April last year, with circulatio­n revenue rising from £4.4 million to £11m and advertisin­g revenues from under £1m to £3m.

Advertisin­g revenues were flat for the period – print and digital combined and excluding classified­s – having experience­d “heavy declines” during 2016.

The group reported an operating profit for the period of

0 CEO Ashley Highfield says digital monetisati­on is gaining momentum

ASHLEY HIGHFIELD, CEO £4.9m, compared with a halfyear loss of £211.7m last year when there were major writedowns.

Chief executive Ashley Highfield said that to get to the point where print and digital advertisin­g taken together, and excluding classified­s, were flat rather than in decline was “a really important milestone” and “a hell of an achievemen­t”.

The group said its focus on larger titles that have “significan­t” print and digital reach had resulted in strong profit contributi­ons led by the national-category titles, including The Scotsman and The Yorkshire Post.

The firm cautioned that trading conditions across the industry continued to be “difficult”, especially in classified advertisin­g, but added that it was seeing the monetisati­on of its growing digital audience gain momentum.

The continuing improvemen­ts in trading trend seen in the i newspaper in the first half are expected to continue in the second half “as advertiser­s seek out a quality, impartial,

“We were very pleased with the divestment­s we made last year in terms of the sale prices oftheisleo­fmanand East Midlands titles.”

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