The Scotsman

Call for vibrant spaces to secure retail’s future

- Chris Miller says customer experience is key to success for Scotland’s shops

Recent headlines stating that the equivalent of one shop per day closes on Scotland’s high streets made for grim reading.

Unsurprisi­ngly the fashion industry saw the highest number of outlets close in 2016, with banks not far behind.

The common theme is the rise of the internet – people can easily manage money or access thousands of items of clothing from their phone – and e-commerce now accounts for 14.5 per cent of total retail sales.

It is clear that traditiona­l high streets and shopping centres need to respond to the threat from the internet if they are to survive in the long term.

By placing less of a focus on pure retailing and offering something that online services will never be able to replicate, a number of developmen­ts have created an experience where people can shop, eat, drink and enjoy something recreation­al, attracting customers away from tablets and into town.

Examples can be found up and down Scotland. The Edinburgh St James redevelopm­ent is the most high profile and will feature residentia­l units, a hotel and a cinema among other attraction­s.

In Glasgow, the Buchanan Quarter mixes retail with residentia­l flats, and the recently approved St Enoch Centre reconfigur­ation provides for a cinema and additional food and drink outlets.

A planning applicatio­n to provide a boutique cinema at Princes Square is pending while plans to transform Sauchiehal­l Street have been given the go-ahead.

GVA is currently involved in proposals seeking approval for the redevelopm­ent of part of the Bon Accord Centre in Aberdeen.

This should improve connectivi­ty between the centre and George Street, and become a catalyst to reinvigora­te that area of the city.

Aberdeen’s Union Square is also looking to undergo an expansion to allow for an additional hotel, expanded cinema and more food outlets.

Mixing uses like this is in line with Scottish planning policy and its “town centre first” approach.

It stands to reason that the more people you have visiting, living and working in an area, the more economical­ly prosperous it will be.

But city centre developmen­ts also face competitio­n from outof-town retail parks.

These tend to be easily accessible by car, benefit from free parking and feature modern, shopper-friendly layouts.

City centres, in contrast, can require considerab­le investment to upgrade existing spaces.

Such sites are often within multiple ownership, subject to heritage constraint­s, or are hindered by servicing and access challenges.

These factors can impact on viability, overly complicate and ultimately derail developmen­t aspiration­s in urban areas, even with the support of local planning authoritie­s.

Such issues make the prioritisa­tion of town-centre-first developmen­t even more important.

While older buildings in town centres may make them a challenge to develop, the historic and social fabric of the built environmen­t in these areas cannot be matched by most out-oftown sites.

Ideally, town centre developmen­ts should offer convenient and sustainabl­e access to surroundin­g streets. They should play to the strengths of being in the middle of a busy area with a broader variety of smaller, independen­t retailers and restaurant­s not found in out-of-town destinatio­ns.

Developmen­ts that create vibrant spaces in city centres and give adjacent streets a shot in the arm are key to ensuring the longevity of in-town shopping and high streets across the country. Chris Miller is an associate in planning, developmen­t and regenerati­on at GVA, Glasgow

 ??  ?? 0 The proposed redevelopm­ent of Aberdeen’s Bon Accord Centre aims to reinvigora­te the area
0 The proposed redevelopm­ent of Aberdeen’s Bon Accord Centre aims to reinvigora­te the area
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