Bottled benevolence: Gin venture’s Asda sales helping young people
Social enterprise gin Ginerosity is toasting the fact that its sales in Asda have helped fund six placements for disadvantaged young adults in the UK. Its product, distilled by Pickering’s in Edinburgh, is stocked in 12 of the retailer’s stores in Scotland. Pictured is Chris Thewlis, co-founding director of Ginerosity, who said that within months of launch the gin was being stocked on Asda shelves “and sending six young adults on placements that provide skills, training and personal development to build themselves a better future”.