Aberdeen agency looks to strengthen Lon­don links

The Scotsman - - Business -

0 From left, mar­ket­ing chief Claire Hamil­ton, cre­ative boss Alana Mc­connachie and MD Lee Brandie Aberdeen-based dig­i­tal mar­ket­ing agency Wired Stu­dio has opened a Lon­don of­fice as it looks to grab a greater slice of the lu­cra­tive market in the UK cap­i­tal.

This year has seen the Scots firm win no­table con­tracts in Lon­don, in­clud­ing Fin­lay & Co Lon­don, the lux­ury sun­glasses and spec­ta­cles brand, and Sportsworld, the events com­pany. Its new op­er­a­tion will be run out of Covent Gar­den.

Lee Brandie, man­ag­ing director at Wired Stu­dio, which cur­rently has about a dozen staff, said: “The Lon­don con­tract wins ce­mented the need for a per­ma­nent pres­ence in the city. The Covent Gar­den of­fice gives us a cen­tral hub where we can fur­ther this ex­pan­sion and sup­port our clients on the ground.

“Lon­don is the gate­way to ac­cess­ing global brands and is also a key lo­ca­tion for us as we pre­pare to launch our own mar­ket­ing soft­ware in 2018. We are ex­cited to have ex­panded the busi­ness na­tion­ally, which will also re­sult in fur­ther job cre­ation.”

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