Audio retail empire looks to make big noise with launch of flagship Edinburgh operation

● Business looking to widen customer base as it celebrates 21 years of trading

When you entice your social mediafollowers with the hashtag Mostamazinghifishop you have a lot to live up to. So when the doors open to audio retailer Loud & Clear’s new Edinburgh store in the next few days, expectations will understandably be pretty high.

Thepublicwilldecidewhether to hurl bouquets or brickbats, but for company director John Carroll the transforma- tion of a stone-walled shell in Leith’s Commercial Quay into audiophile nirvana marks the culmination of a great deal of blood, sweat and tears.

In business now for more than two decades and encompassing two retail operations that cover the Edinburgh and Glasgow markets, largely autonomously with differing product line-ups, as well as a distribution arm – Renaissance Audio – Loud & Clear has built-up a loyal customer base that, thanks to word-ofmouth and the power of the internet, spreads well beyond these shores.

In that time it has been at the vanguard of technological changes and trends, be