The Scotsman

Distillery and tech firm blend efforts to help top up exports and cut fraud

● Hi-tech venture authentica­ting bottles comes amid rising counterfei­t products

- By EMMA NEWLANDS

An Argyll distillery that claims to be the greenest in Scotland has joined forces with a tech firm in a move aimed at boosting exports and safeguardi­ng the industry against counterfei­ts and fraud.

Ardnamurch­an Distillery’s owner and operator Adelphi and Edinburgh tech firm Arc-net have collaborat­ed in a move to “revolution­ise” the sector. It involves informatio­n on every single bottle of Ardnamurch­anspiritbe­ingstored on a digital platform, accessed by scanning a unique QR code, and using blockchain software developed by Arc-net, which also operates out of Belfast and San Francisco.

The latter has built the Arcnet platform, a cloud-based data analytics and supplychai­n security platform for the food and drinks industry.

Whisky fans will be able to access every detail, from the field the barley was farmed to who bottled it and when, while whisky importers and collectors can be certain about what they are purchasing, in what Adelphi deems a “major developmen­t” in food security, traceabili­ty and transparen­cy.

Alex Bruce, managing director of Adelphi, said Arc-net’s blockchain innovation would be piloted on its new Ardnamurch­an 2017AD limited spirit release, a follow-up to last year’s 2016AD spirit.

Bruce added: “By simply scanning a bottle on their phone, customers will be able to find out unrivalled detail about their spirit. The full Adelphi and Ardnamurch­an story will be there.

“Story-telling and authentici­ty are major components of the Scotch whisky industry. By pioneering this technology, Adelphi is both advancing and uniting these vital ingredient­s.”

The firm added that as the initiative is rolled out, each buyer of Ardnamurch­an spirit and future whisky releases will receive a digital certificat­e of authentici­ty, helping eliminate the risk of fraud and counterfei­ts “that are becoming an increasing problem in the £5.5 billion whisky market”.

The move will also enable Adelphi to eliminate legacy record-keeping systems, providing informatio­n that can boost operationa­l efficiency, and offering product and supply chain insights.

Kieran Kelly, chief executive of Arc-net, said: “Blockchain enables a new era of transparen­cy and product authentica­tion. Alex and his team are pushing the envelope of spirit and whisky production in terms of quality and traceabili­ty, and also demonstrat­ing a realistic and pioneering approach to renewable energy and sustainabi­lity, and Arcnet are delighted to be a part of their brand story.”

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