Twerking man tops ad complaints
Adverts featuring a twerking businessman in high heels, a lesbian kissing scene and a mother telling her son about his dead father’s favourite Mcdonald’s burger have angered viewers the most so far this year.
The Moneysupermarket. com “dance-off” ads featuring businessman Dave wear- ing denim cut-offs and heels attracted the most complaints – 455 – of any campaign in any medium, with viewers objecting that it was offensive and overtly sexual, possibly homophobic and having the potential to encourage hate crimes.
Match.com’s ad showing a woman removing her female’s partner’s top and passionately kissing her drew the second highest number of complaints between January and June.