Sara Blakely’s case is packed with good advice
Home for Sara Blakely, founder of the shapewear brand Spanx, is Atlanta, where her company has its headquarters. For at least a decade, while building her business, Blakely was away from home three weeks of every month. Now that she is a parent she travels less, although she’s often in New York and Los Angeles for work. “I’m now a mum of four under the age of seven, so I’m much more selective about where I go and when,” she says.
Once a year, for her birthday – she is 46 – she takes ten of her closest childhood friends on a trip. “They don’t know where they’re going. I tell them the climate is either hot or cold. I’ve taken them to Costa Rica, to Anguilla, to Deer Valley, to California. The whole flight, they’re trying to guess where we’re going. This last one, we went to a place called the Retreat in central Costa Rica, up in the mountains. We took over the whole resort, with 10 or 11 bungalows. We were there for four days and did yoga twice a day and went on hikes.”
Despite frequent travel, she has a fear of flying that she tries to tame with classes and rituals.
Here is what she takes on every trip.
Samsonite luggage
“I’ve had the same Samsonite luggage since 1998. I’ve had it repaired more than 10 times; now there’s duct tape on it. I searched ebay, and I’ve been able to get three of them, which I rotate, but they’re all from ’98. It’s pretty dismal looking.”
Trainers
“I always have my Brooks. They have to have the right insoles in them, which are by Dean Karnazes, who is an ultramarathoner. You put the inserts in the oven for two minutes and then stand on them, and they work for me better than any other insert I’ve ever put in my shoe. I got that tip from the Navy SEAL that lived with us for a month. My husband [Jesse Itzler] met him randomly and asked him to live with us for a month to get him into really good shape, and he wrote a book about it.” (Living With a Navy SEAL: 31 Days Training With the Toughest Man on the Planet.)
ipod
“I always have my original ipod; I have a good luck song that I take off to every single time. It’s Mark Knopfler, who used to be the lead singer of Dire Straits, and the song is What It Is . It has to be perfectly cued up. I don’t listen until the plane starts down the runway. It’s a whole ritual.”
Bose noise-reduction headphones
“I have to travel with these. They just relax me. They help with my fear of flying more than even the fear-off-lying class that I hardly ever went to.”
Cheez-its
“I have to have Cheez-its for takeoff. I wish it was a banana that calmed me down, or celery, but it’s Cheez-its.”
Spanx
“I always have my Spanx Active Compression leggings. I try to do yoga every morning or go for a walk, and that’s what I wear every day.”
Scrunchies
“Despite pleas from my friends that they’re no longer cool. I’m thinking they might make a full-circle comeback. I never stopped wearing them from the ‘80s.” ■