AMBITIOUS

A digital advertising firm has unveiled plans to set up a base in Los Angeles on the back of a string of major contract wins.

Glasgow-headquartered Tag Digital, founded by husband and wife team Craig and Laura Davidson, now works in 46 countries for clients including New Scientist, the Dubai World Trade Centre and UBM.

The move to set up an American office comes as the firm confirmed it had won several large-scale projects for next year in New York, Philadelphia and Texas, as well as contracts in the Middle East.

The expansion plans also coincide with Tag being named as one of 20 businesses accepted on to the inaugural Scale Up Scotland programme runbythehunterfoundation & Entrepreneurial Scotland, designed to scale companies up to £50 million turnover.

Tag successfully completed a rigorous selection process designed to assess their entrepreneurial mindset, growth aspirations, business model and what they

0 Craig and Laura Davidson are planning a scouting mission to the US KEN WHIPP, SCALE UP PROGRAMME can contribute to their peers. Scale programme manager Ken Whipp said: “The leadership team at Tag Digital demonstrated a real potential and ambition to scale internationally together with the growth mindset critical to success.

“The programme will help place them on the global stage. By entrepreneurs, for entrepreneurs, we combine real expertise with the benefits of peer-to-peer learning and world class thought leadership.” Tag, which was founded in 2011, is on track to post a turnover in excess of £2m next year and has a target to treble that to £6m by the end of 2019. Laura said that a decision to specialise in events and publishing has been key for the business’s growth.

“It has ensured we are laserfocused and experts in our field. We’re excited with how far the business has come, but this is only the beginning,” she said.

“Being accepted on the Scale Up Scotland programme gives us the opportunity to learn

“The leadership team demonstrated a real potential and ambition to scale internationally together with the growth mindset critical to success.”