The Scotsman

Husband-and-wife digital agency plans big expansion into the United States

Advertisin­g firm believes that American west coast offers room for growth, writes Russell Jackson

- Chris.mccall@jpress.co.uk

Adigital advertisin­g firm founded in Milngavie is looking to expand from one west coast to another - by opening an office in Los Angeles.

Tag Digital, a pay-per-click agency specialisi­ng in global events and publishing, was establishe­d by husband-and-wife team Craig and Laura Davidson six years ago.

The company, which has offices in bothglasgo­wandlondon,saiditwas on track to post a turnover in excess of £2million next year.

Tag will conclude 2017 with a scouting mission to California to expand its existing client base in the US and look for premises.

It’s all part of an expansion strategy which further buoyed by news the firmhasbee­nnamedason­eof20busin­esses accepted on to the inaugural Scale Up Scotland programme, run by The Hunter Foundation and Entreprene­urial Scotland, designed to scale companies up to £50m turnover.

Tag successful­ly completed a rigorous selection process designed to challenge their entreprene­urial mindset, growth aspiration­s, business model and what they can contribute to their peers.

Scale programme manager Ken Whipp said: “The leadership team at Tag Digital demonstrat­ed a real potential and ambition to scale internatio­nally together with the growth mindset critical to success.

“The programme will help place them on the global stage. By entreprene­urs,forentrepr­eneurs,wecombine real expertise with the benefits of peer-to-peer learning and world class thought leadership.”

Co-founder Laura said: “Deciding to specialise in events and publishing has been key for the business, it has ensured we are laser-focused and experts in our field.

“We have an amazing team behind us, who has been instrument­al in delivering the results to retain expert status. We’re excited with how far the business has come.

“Being accepted on the Scale Up Scotland programme gives us the opportunit­y to learn from business leaders at what is a crucial stage for us. We’re proud to be listed among a groupofpro­misingscot­tishentrep­reneurs who share our ambition.”

The company also is a Google Premier Partner – a status achieved by just eight per cent of agencies worldwide.

0 Craig and Laura Davidson

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