Hus­band-and-wife dig­i­tal agency plans big ex­pan­sion into the United States

Ad­ver­tis­ing firm be­lieves that Amer­i­can west coast of­fers room for growth, writes Rus­sell Jack­son

The Scotsman - - Scottish Perspective -

Adig­i­tal ad­ver­tis­ing firm founded in Mil­ngavie is look­ing to ex­pand from one west coast to an­other - by open­ing an of­fice in Los An­ge­les.

Tag Dig­i­tal, a pay-per-click agency spe­cial­is­ing in global events and pub­lish­ing, was es­tab­lished by hus­band-and-wife team Craig and Laura David­son six years ago.

The com­pany, which has of­fices in both­glas­gowand­lon­don,said­it­was on track to post a turnover in ex­cess of £2mil­lion next year.

Tag will con­clude 2017 with a scout­ing mis­sion to Cal­i­for­nia to ex­pand its ex­ist­ing client base in the US and look for premises.

It’s all part of an ex­pan­sion strat­egy which fur­ther buoyed by news the firmhas­been­nameda­so­ne­of20busi­nesses ac­cepted on to the in­au­gu­ral Scale Up Scot­land pro­gramme, run by The Hunter Foun­da­tion and En­tre­pre­neur­ial Scot­land, de­signed to scale com­pa­nies up to £50m turnover.

Tag suc­cess­fully com­pleted a rig­or­ous se­lec­tion process de­signed to chal­lenge their en­tre­pre­neur­ial mind­set, growth as­pi­ra­tions, busi­ness model and what they can con­trib­ute to their peers.

Scale pro­gramme man­ager Ken Whipp said: “The lead­er­ship team at Tag Dig­i­tal demon­strated a real po­ten­tial and am­bi­tion to scale in­ter­na­tion­ally to­gether with the growth mind­set crit­i­cal to suc­cess.

“The pro­gramme will help place them on the global stage. By en­trepreneurs,foren­trepreneurs,we­com­bine real ex­per­tise with the ben­e­fits of peer-to-peer learn­ing and world class thought lead­er­ship.”

Co-founder Laura said: “De­cid­ing to spe­cialise in events and pub­lish­ing has been key for the busi­ness, it has en­sured we are laser-fo­cused and ex­perts in our field.

“We have an amaz­ing team be­hind us, who has been in­stru­men­tal in de­liv­er­ing the re­sults to re­tain ex­pert sta­tus. We’re ex­cited with how far the busi­ness has come.

“Be­ing ac­cepted on the Scale Up Scot­land pro­gramme gives us the op­por­tu­nity to learn from busi­ness lead­ers at what is a cru­cial stage for us. We’re proud to be listed among a groupof­promis­ingscot­tishen­trepreneurs who share our am­bi­tion.”

The com­pany also is a Google Premier Part­ner – a sta­tus achieved by just eight per cent of agen­cies world­wide.

0 Craig and Laura David­son

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