Edinburgh software firm makes it big in West End

0 Christian Slater stars in the production of Glengarry Glen Ross at London’s Playhouse Theatre An Edinburgh start-up whose software enables people to book as a group but pay individually has extended its West End reach with ticketing for its first play.

David Mamet’s Glengarry Glen Ross was staged first in 1983 and later made into a film, in 1992, starring Jack Lemmon and Al Pacino.

Audiences going to see Christian Slater, who plays a cut-throat salesman and stars in this latest revival in London’s Playhouse Theatre, will be able to take advantage of the technology developed by start-up Make it Social for the first time.

Earlier this year, the firm partnered with Ambassador Theatre Group for the musical Wicked, also in London. Its software is now being rolled out to productions of the show in all major cities across the UK.

Make it Social founder Eddie Robb said: “It’s hugely satisfying to see people using our online vehicle to get offline and do more things in the real world.”