Marketing firm Frame launches media arm

0 Charlie Crawford , left, who will lead the new division, pictured with Frame MD Gary O’donnell Glasgow-based marketing services group Frame is to launch a media planning and buying arm after a key hire to lead the operation.

Charlie Crawford has stepped down as a director of Mediacom Edinburgh to join as founding director of the new business, which will see Frame open its first office in Edinburgh. Frame Group MD Gary O’donnell said: “We’ve long held an ambition to have media in the group. It’s the last piece of the jigsaw that ena- bles us to offer a genuine onestop-shop to our clients and makes us the only fully integrated agency in Scotland.” He also highlighted “enormous” potential for the new venture known as Frame Media.

Crawford said the opportunity “was just too enticing to pass up”. The move also comes after Frame, which expects revenue to exceed £5 million this year, launched its PR business that now has more than a dozen staff and clients including Miller Homes, the Scottish FA, The R&A and Uefa.