The Scotsman

Former Facebook executive warns site is ‘ripping’ society apart

- By MARTYN MCLAUGHLIN

A former executive of the world’s biggest social media network has said he feels “tremendous guilt” for his part in the creation of the site, which he warns is “ripping apart the social fabric of how society works”.

Chamath Palihapiti­ya, 41, who was Facebook’s vicepresid­ent for user growth, said it and other social media providers were leaving users “vacant and empty”.

In a candid broadside at a Stanford Graduate School of Business event in California, he described the algorithms underpinni­ng the likes of Facebook as “short-term, dopamine-driven feedback loops” which were “destroying” everyday society.

He said: “No civil discourse, no co-operation; misinforma­tion, mistruth. And it’s not an American problem – this is not about Russians ads. This is a global problem. We are in a really bad state of affairs right now.”

Mr Palihapiti­ya said that the company “overwhelmi­ngly does positive good in the world”, but warned that its ordinary customers were losing sight of what is important in life.

He explained: “We curate our lives around this perceived sense of perfection because we get rewarded in these shortterm signals – hearts, likes, thumbs up.

“We conflate that with value and we conflate that with truth. Instead, what it is is fake, brittle popularity.”

Facebook, which has more than two billion active monthly users worldwide, has been the focus of widespread criticism in recent years for a range of issues, including censorship, data mining, and the rate at which it removes offensive material.

Prime Minister Theresa May has warned that Facebook and other technology companies must go “further and faster” in removing extremist content.

However, Facebook said it is a different company nowadays to one described by Mr Palihapiti­ya.

A spokeswoma­n for the firm said: “Chamath has not been at Facebook for over six years. When [he] was at Facebook we were focused on building new social media experience­s and growing Facebook around the world.

“Facebook was a very different company back then and as we have grown we have realised how our responsibi­lities have grown too. We take our role very seriously and we are working hard to improve.”

She added: “We’ve done a lot of work and research with outside experts and academics to understand the effects of our service on well-being, and we’re using it to inform our product developmen­t.” 0 Chamath Palihapiti­ya said people curate their lives around a ‘sense of perfection’ which is really ‘fake, brittle popularity’

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