Whisky firm reshapes its global sales strategy

The UK market for malt whisky specialist Gordon & Macphail is to be folded into its global operation as part of a strategic restructuring.

The company said David King, the current international sales director, will assume responsibility for global sales with the addition of the UK market to his existing remit.

Ewen Mackintosh, MD at Gordon & Macphail, said: “The UK is an important single malt market and this is reflected in the expansion of David’s remit to include the UK as a key element of the company’s global sales strategy.”

In November, the group posted a 10.8 per cent rise in sales to £28.3 million, with overseas sales of £8.9m and UK sales of £19.4m.

King has held senior positions in the whisky industry, both in the UK and internationally, for companies including the Edrington Group, Berry Brothers & Rudd and Anchor Distilling Co. He founded DTK Beverages International, a boutique brand building and strategic consultancy before joining Gordon & Macphail in 2016.