Michelle Mone takes up Ve Global board seat

0 The founder of lingerie brand Ultimo is looking to tap into her relationships in the retail world Scots entrepreneur Michelle Mone has joined Ve Global, beefing up the board of the former tech unicorn which is pushing through a financial turnaround.

The advertising technology company has appointed Mone as a non-executive director as it looks to draw on her retail experience to drive growth.

Ve Global – formerly known as Ve Interactive and valued at more than $1 billion (£720 million) – is eyeing a return to profit in 2018 as a company overhaul begins to take hold.

The founder of lingerie brand Ultimo said: “With my relationships in the retail world, I see the true value of their data, which not only drives online sales but fundamentally transforms the customer journey online through greater personalisation and targeting.”

The appointment marks another step into the world of the tech industry for Mone, who has invested in We Shop and started selling luxury Dubai flats through Bitcoin last year.