Brush it out

This newly reformulated shampoo’s thick and creamy consistency gives it a luxurious feel and the scent is very Aveda, thanks to ingredients including its trademarked Pure-fume aroma of organic lavender, rosemary and geranium. The big claim is that it reduces hair loss due to brushing and, after two weeks’ use, my ageing barnet does feel lusher, stronger and less prone to breakage. Aveda’s Invati Advanced Exfoliating Shampoo, £25, Aveda, www.aveda.co.uk