Software takeover to empower motorists
Scots entrepreneur Jamie Macsween, owner of insurance telematics company Drivenlower, has taken over Edinburgh-based Logicalware in a move that will add around £500,000 of turnover to his business.
Macsween is aiming to reduce the “costs and frustrations experienced by motorists dealing with insurance companies” following the deal.
He will merge Logicalware with Drivenlower, his company based in Falkirk, which has developed a device for collecting data on driver behaviour. The information from the device, which is attached to a vehicle’s windscreen, is examined by insurers and enables motorists to achieve lower premiums.
The eight staff at Logicalware’s Haymarket office have joined Drivenlower, taking the total headcount to 17.
Macsween said: “Bringing the two businesses together should make for a more interactive experience. Motorists normally only ever interact with their insurer at renewal time or when they make a claim.”