Welcome to ‘Beer Nirvana’: Brewdog puts fridges in showers at first ever craft hotel
It will always be beer o’clock at Doghouse – the world’s first craft beer hotel opening in Scotland next year.
Brewdog will launch the hotel at their Aberdeenshire brewing headquarters near Ellon.
Beer fans have been promised the “ultimate immersive experience” during their stay.
Taps will dispense Brewdog into the hotel’s 22 bedrooms, which will overlook the brewery. In case a thirst should strike, beer fridges will also be fitted in the showers.
Brewdog co-founder James Watt described Doghouse as “Beer Nirvana”.
He added: “The Doghouse is our gift to passionate craft beer fans making the pilgrimage to our brewery in Aberdeenshire.
“The idea of opening a beer hotel has always been high on our agenda and now we are finally able to realise that dream, right here at our HQ.”
Brewdog introduced the Doghouse concept last year with the announcement of a hotel at its brewery in Columbus, Ohio.
Ground was broken at the site in November, but the hotel won’t be ready until late next year, making the Aberdeenshire hotel the first of its kind.
A new 300-hectoliter brewhouse will also be built at Ellon and follows the recent opening of the company’s new sour beer brewing works at the site.
The expansion will be funded by Brewdog’s Equity for Punks crowdfunding model, which has raised more than £53 million since 2009 from more than 73,000 craft beer fans. Last year, Brewdog, which employs more than 1,000 people and runs 46 bars around the world, was valued at about £1 billion.