Irn-bru apologises after complaints about advert

Irn-bru has apologised after complaints about its latest advertising campaign were made to a watchdog.

Television and social media adverts for the popular drink, which recently changed its recipe to reduce the sugar content in cans and bottles, have run with the slogan: “Don’t be a can’t, be a can.”

The Advertising Standards Authority (ASA) said it has received nine complaints that the advert was “offensive and in poor taste” but no decision on a formal investigation into the advert has been made.

A spokeswoman for Irn-bru said: “Our advertising always plays up Irn-bru’s cheeky sense of humour and our latest campaign is no different.

“It’s never our intention to offend so we’re sorry if our new advert hit the wrong note with a few people, but we hope most fans will enjoy this take on positive thinking in the spirit it is intended.”

An ASA spokesman said: “We have only just received these complaints and are currently assessing them.”