US giant Comcast outflanks Fox with £22.1bn rival offer for Sky

● MSNBC owner offers 16% more ● Fox battling regulatory issues

NBC and Universal Pictures owner Comcast has made a £22.1 billion takeover approach for Sky in an attempt to trump 21st Century Fox’s efforts to seize full control of the UK broadcaster.

The US media giant behind cable channels MSNBC and CNBC is eyeing a possible cash offer of £12.50 per share, a 16 per cent increase on Fox’s bid of £10.75 a share.

The group wants to snap up a majority stake in the Game Of Thrones broadcaster – more than50percent–andwasconfident a deal would be given the green light by regulators.

Such a move would place Sky at the centre of a full-blown takeover tussle, with Rupert Murdoch’s Fox struggling to buy the 61 per cent of the broadcaster it does not already own due to mounting regulatory hurdles.

Comcast said its offer would be a 13 per cent premium of Sky’s closing share price of £11.05 on Monday.

Comcast chairman and chief executive Brian Roberts said Sky is “an outstanding company”.

He said: “We think that Sky would be very valuable to us as we look to expand our presence internationally.

“The superior cash proposal values each Sky share at £12.50 in cash – a significant premium to the [Fox] price currently recommended.

0 US firm Comcast said it wanted to use Sky as a platform for growth in Europe, and ensure Sky News’ future

“We would like to own the whole of Sky and we will be looking to acquire over 50 per cent of the Sky shares. We are confident that we will be able to receive the necessary regulatory approvals.

“If successful, the acquisition will enhance our free cashflow per share in the first year.

“The UK is and will remain a great place to do business. We already have a strong presence in London and Comcast intends to use Sky as a platform for our growth in Europe.weintendtomaintain and enhance Sky’s business.”

Shares in Sky surged more than 18 per cent on the London Stock Exchange following the announcement.

Comcast, which has a broadband arm serving 29 million US customers, said international revenues would surge by between 9 per cent and 25 per cent if the deal goes ahead.

It also pledged to ensure the future of Sky News, a flashpoint in Fox’s £11.7bn takeover bid because of regulatory concerns over Mr Murdoch’s dominance in UK media ownership.