Car company scraps advertising deal after Mcpartlin drink-drive charge
The car giant Suzuki has axed its advertising deal with Ant Mcpartlin and Declan Donnelly days after Mcpartlin was charged with drink-driving.
The motoring firm will continue to sponsor the last two episodes of the series of Saturday Night Takeaway but the duo will not appear in commercials, a statement said.
In the ads the presenting duo are seen driving around and giving away cars to members of the public.
A statement from Suzuki GB Plc said: “Suzuki are withdrawing their advertising campaign with Ant & Dec. No further material featuring the duo will be aired and Suzuki’s endorsement deal with the pair has come to an end.
“We agree with ITV and Ant & Dec that it was the correct decision not to broadcast Saturday Night Takeaway this weekend.
“As a car brand we recognise the seriousness of Ant’s charge. We completely support Ant’s decision to seek treatment. Suzuki will however continue to sponsor the last two episodes of this series of Saturday Night Takeaway with our current idents
“Suzuki very much supports Dec and ITV’S decision to broadcast the shows and as headline sponsors we also want to support the competition winners who have won places on the plane to Florida for the series finale.”