Brand agency plans to go the distance

● Edinburgh firm widening horizons after main focus on sports sector so far

and branding partner to Scottish Athletics, for example, branding its offices in Edinburgh and Glasgow, and has worked with Scottish Women in Sport.

Brand Oath’s work is currently split equally between bids and non-bid work, with the latter helping diversify its revenues as it looks to scale. The likes of infrastructure and sports companies have been approaching it to help win commercial tenders unrelated to events.

And its work on Team Scotland saw it “set out to challenge the cliches around national identity, whilst delivering what international audiences expect of Scotland” and create a year-round brand. That is being showcased in the Gold Coast equivalent, scheduled to run until 15 April.

The firm has designed the Athletes’ Village in Australia, which includes artwork from an Aboriginal illustrator.

Next on the cards is boosting headcount, with a core of only about six to ten currently but reaching up to 20 at peaks.

Also on the horizon is opening another office. Europe is most likely, with Lausanne in Switzerland highlighted given its status as the capital of sport in the region. Brand Oath is currently visiting Lima, Peru, to assist with the 2019 Pan American Games.