Further funding for capital’s Tvsquared

Edinburgh-founded television advertising technology specialist Tvsquared has raised a further $8 million (£6m) in funding to help underpin its expansion.

The latest cash injection has been led by Sir Tom Hunter’s West Coast Capital and supported by existing investors, including the Scottish Investment Bank. To date, equity funding in Tvsquared totals more than $21m.

The company’s technology platform can rapidly assess the impact of TV advertising, providing insights to “optimise campaigns” and “maximise the efficiency of marketing spend”.

Chris van der Kuyl, chairman of Tvsquared, which was founded by Calum Smeaton, said: “The support of our current shareholders means that the team can focus on delivering fantastic products to an ever-growing audience.”

Paul Davidson, partner, West Coast Capital, said: “In the two years we have invested in Tvsquared it has established itself as the premier provider of TV advertising analytics for brands, agencies and networks. Its technology, vision and team are world class, and we look forward to seeing it continue to innovate the way TV can be used as a marketing channel.”

Stephen Trombala, a partner at Shepherd and Wedderburn, Tvsquared’s corporate law firm, added: “Tvsquared’s financing is a testament to its experienced management team, matched with sophisticated European and US investors deploying new capital to accelerate growth. We wish them every success in the future.” 0 Chris van der Kuyl: focus on products and audience