On the up: Sky overtakes Procter & Gamble as top spender on advertising

Sky overtook Procter & Gamble as the biggest spender on traditional advertising in the UK in 2017, increasing yearon-year spend by 2.7 per cent to £197.1 million, according to new data from Nielsen. P&G’S spend dropped 1.4 per cent to £196.8m, as did BT’S which retained third place despite a fall of 3.8 per cent to £144.1m. The figures include the seven major traditional media formats but exclude internet advertising. Tesco and Samsung had the largest annual increases among the top 100 spenders, the report showed.