Tennent’s firm cheers Chinese beer contract

Ten nent’ sowner C & C Group has agreed an exclusive deal to distribute Chinese lag er brand Tsingtao in the UK and the Republic of Ireland.

The Irish drinks group, which also distributes Heverlee, Menabrea and Pabst Blue Ribbon beers, said the new agreement would take effect from 1 July.

Stephen Glancey, group chief executive at C& C Group, said: “This distribution agree - men ti sc ons is tent with our strategy to build an international premium brand portfolio that complements our national and local heritage brands.

“Tsingtao is a brand with a rich history and has become the UK’S number one Chinese beer. We are excited about this partnership, the opportunity to broad en Tsingtao’s presence and to introduce this quality beer to discerning consumers across the UK and Ireland.”

T sing tao added :“We are thrilled to… usher in a new era of growth for Tsingtao.”