Volvo reveals S90 that connects with passengers’ senses

Volvo has revealed a new version of i t s S90 which brings the sights, sounds and smells of nature to the inside of the luxury saloon.

The Swedish brand is calling the S90 Ambience Concept an “industr y- first sensor y expe - rience” that “redefines in- car luxury”.

The S90 Ambience Conceptis based on the top- of- the- line S90 Excellence t hree - seater executive saloon and focuses on chauffeured passengers in the rear seat.

The passengers can personalise the car’s atmosphere by u s i n g a s mar t p h o n e a p p t o choose one of seven themes.

The v i s u a l e l e ment t r a n s - forms the car’s ceiling accordi n g t o t h e s e l e c t e d t h e me – i n c l u d i n g No r t h e r n L i g h t s , S c a n d i n av i a n Fo r e s t , Swa n Lake, Archipelago and R ain – each providing a different mood scaling from relaxing to invigorating. There is also a Nocturnal theme for resting, while Freedom gives a “boost of fresh and uplifting energy”.

T h e s y n c h r o n i s e d a u d i o plays through the car’s B owers & Wilkins sound system, which includes small tweeters in the headrest for an immersive sound experience.

Each theme is matched with one of f our b e s p oke s c e nt s , c r e a t e d b y B y r e d o , w h i c h deploys simultaneously from a portal in the centre console.

While the S90 Ambience is launching as a concept, Volvo Cars has the ambition to make it available in S90 Excellence production cars.