Consultancy ups advisory activity with new service

0 The brand specialist was founded by former Leith Agency art director David Reid in 2008 A brand consultancy based in Edinburgh’s New Town has launched a service to support fast-growth companies preparing for investment rounds and possible merger and acquisitions activity.

Because Brands Matter, founded by former Leith Agency art director David Reid in 2008, is targeting more advisory work with angel and venturecapitalfirmsandtheir portfolio companies.

It has already worked alongside firms backed by the likes of Par Equity, Maven, Arch- angels and Graphite Capital. Reid said the agency has developed a process “to help ensure that brand capital maximises returns for owners and investors alike instead of pegging valuations back”.

He added: “We’re now actively working with a number of investors and fast-growth companies along these lines, so we’ve got some further announcements in the pipeline for 2018.” It has also added firms including Bruce Stevenson Insurance Brokers to its client list this year.