The Scotsman

Further goals targeted by sport focused media agency

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0 Exposepro was set up by Karen Power, left, and Emma Dodds after spotting a gap in the market Two entreprene­urs are targeting growth for their full-service sports promotion agency after celebratin­g its first year’s trading .

Exposepro was founded by sports broadcaste­r and marketing specialist Emma Dodds and social media marketing expert Karen Power, and is aimed at sports profession­als and organisati­ons looking to improve marketabil­ity.

Its services include personal branding, organisati­onal promotion, social media management, event marketing and entreprene­urial support, and it was worked with clients from sports such as golf, tennis, football and rugby.

The pair are now focusing on marketing promotion for sports clubs and teams, and they set up the Glasgow-based firm on identifyin­g a gap in the market after Dodds’ return from a stint in the United Arab Emirates as head of sport for the Arab Media Group.

She said the agency knows how to use sport as a “potent business tool and can turn it into a key marketing asset”.

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