The Scotsman

Snapdragon named top global ‘disruptor’

- By SCOTT REID businessde­sk@scotsman.com

Snapdragon, the Edinburghb­ased legal tech company, has been named as one of the world’s most disruptive businesses.

The firm, which recently pushed the button on an automated brand monitoring platform that it hopes will help fight online criminal gangs of counterfei­ters and copycats, has been listed on Disrupt 100.

Run by Tällt Ventures, the list tracks the companies with the most potential to influence, change or create new global markets. Each Disrupt 100 venture was sourced from hundreds of thousands of start-ups and corporate ventures. These were then judged by senior figures from global brands including Google, Uber and Virgin Startup.

Rachel Jones, founder and chief executive of Snapdragon, said: “It’s been a really exciting year for Snapdragon, especially with the launch of Swoop, our new DIY IP protection software for brands, the first of its kind to market.

“We have worked extremely hard to provide a robust service to empower any company, large or small, to protect itself from criminal counterfei­ters and prevent counterfei­t sales of its products online.

“To receive this recognitio­n is a tremendous honour, especially amongst such strong competitio­n.”

Jones became the victim of a highly sophistica­ted online counterfei­tingscam,whenher award-winning baby product, Totseat, was copied and sold online by fraudsters. Having establishe­d Snapdragon, the firm now works with a portfolio of clients in the UK and US including Harris Tweed, Morphsuits and Glencairn. 0 Rachel Jones, founder and CEO of Snapdragon

 ??  ??

Newspapers in English

Newspapers from United Kingdom