The Scotsman

Be turning in his grave

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keep their conversati­ons private.

And therein lies the danger of a world where machines are given human attributes. The modern version is the “virtual assistant”, such as Apple’s Siri or Amazon’s Alexa. Both are, presumably after much market research and focus group planning, given female names and soothing voices to boot.

Earlier this week, Amazon announced plans to introduce a virtual “butler” service in hotels through Alexa. The technology tieup – initially with the Marriott hotel brand, will allow guests to use the Amazon Echo in their room to ask Alexa for hotel and tourist informatio­n, contact the hotel’s staff such as the concierge to request guest services, make dinner reservatio­ns and play music in their room.

Cards in the rooms, pictured to promote the new initiative, will prompt guests to ask “Alexa, turn on the TV” or “Alexa, show me the front door”. These are all things which, with just a tiny amount of research, or by moving just a few feet from our seats, we could easily accomplish or discover.

Of course these things would require just an iota of either brain power; physical movement or human interactio­n. And while all these things are repeatedly found to be good for us, both physically and mentally, they have somehow become the things that we as a modern society, most want to avoid.

Weizenbaum himself, in his 1976 book Computer Power and Human Reason, flatly denied that human intelligen­ce could ever be formulated by machine-responsive equations and rules. As a pioneer of Artifical Intelligen­ce, he realised what damage its creation could do to society.

One of the things he was most appalled by was that psychiatri­sts suggested that the Eliza program might be an acceptable substitute for human therapy. Now, computer programmes and apps offering Cognitive Behavioura­l Therapy (CBT) are regularly offered up as an alternativ­e to patients with depression who would otherwise be on long waiting lists to see a counsellor face to face. Weizenbaum, who died in 2008, six years before the invention of Alexa, must surely be turning in his grave.

On a daily basis, we are now bombarded with conversati­ons which may or may not be with real people. Phone the bank and you are greeted by a recorded voice. It takes quite a few presses of the button and often a requiremen­t to answer multiple questions put to you verbally before you can speak to a living, breathing, human being. Similarly, online chats which pop up in the corner of many a company’s website require you to converse with what is often a set of automatica­lly generated phrases – please input your user name, account number, describe in ten words what your problem is – before you actually get the paid-for time of a real-life person.

We apparently go out of our way to avoid human contact, yet various studies have shown the mental and physical impact of loneliness. We are urged to speak to our elderly neighbours, make sure that people are not left without someone to talk to, even if it is just to pass the time of day.

We are happy to share these articles on social media, but in real life, for some reason we want to actually interact with other humans as little as possible.

Alexa is not real; she is not your friend. She is no more “intelligen­t” or has any more human compassion than the original Eliza. Weizenbaum was right: there is no alternativ­e to human contact.

 ??  ?? have been given female voices, presumably after much market research and focus group planning
have been given female voices, presumably after much market research and focus group planning

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