Sticky Heelz on the front foot with US market deal

0 Laura Birrell says Sticky Heelz breaking into the US market has been one of her key ambitions

A Scottish entrepreneur is walking on air after securing a deal that will grow her business in the US market.

Laura Birrell, who recently signed a contract to sell her Sticky Heelz foot care products in nearly 500 Superdrug stores, has now struck a deal with a New York sales agent.

Having received support from Business Gateway Lanarkshire, and securing private investment from Hillingtonbased Wilson Imports last year, Birrell believes a targeted sales and marketing cam-

paign by TSB Sales Service will see her goods hit the shelves of leading US stores by the end of the year. Benefits of her products include ensuring shoes stay in place, reducing friction and keeping painful blisters at bay

She said: “I’m delighted to be working with TSB Sales Service…securing listings with Boots and Superdrug were two of my main aims when I first started; the third was to break into America. To be able to say I’ve achieved those goals in three years feels surreal.”