Gaming analytics firm launches service to hone mobile game investment

A n E d i n b u rg h - b a s e d g a m - i n g a n a l y t i c s c o mpa ny h a s launched a service helping to guide smar ter mobile game investments.

Deltadna works with top global video games publishers to boost the monetisation of their products and was established in 2011 by data mining exp er t Mark Robinson and gaming veteran Chris Wright.

It has launched consultancy service Investment Readiness, saying this can help to take some of the risk out of potential investment decisions.

The firm, which has b een backed by the likes of Edinb u rg h - b a s e d ve n t u r e c a p ital firm Par Equity and Scottish Enterprise, said investing in mobile games has traditionally been unpredictable, “with the long-term success of a game often heavily reliant on luck”.

B u t i n r e c e n t y e a r s , d a t a analysis has emerged as crucial in governing success in mobile games, helping make revenues easier to forecast.

Deltadna studies a game’s d e s i g n a n d m o n e t i s a t i o n effectiveness, benchmarking it against “best in class” games in the same genre and territory, while investors also receiving recommendations of how revenues and engagement can be improved.

It has analysed and evaluated hundreds of games on behalf of high-profile names such as Take-two Interactive, Square Enix, Bandai Namco, Microsoft and Pokerstars.

C h i e f exe c u t ive Ro b i n s o n said that with mobile games reaching revenues of $137.9 billion (£107.1bn) last year and 31 per cent of recent revenue growth coming from games outside the top 100, “there has never been a better time” to invest in the field.

Games and tech investor Neil Heywood said: “Working with the Deltadna team has enabled us to effectively take the pulse of potential investments opportunities.”