The Scotsman

Scots jewellery chain Rox grows footprint

- By SCOTT REID

Scottish jewellery business Rox is bolstering its presence south of the B order with the opening of a new boutique in Liverpool.

The upmarket chain, which was founded in 2002 by entreprene­urs Kyron Keogh and Grant Mitchell at Glasgow’s historic Argyll Arcade, is investing £1 million to create the 1,600 square foot store generating ten jobs in the process.

It currently has stores in Aberdeen, Edinburgh, Glasgow, Leeds and Newcastle.

Rox said that work on-site would begin in October with the new boutique expected to open in the middle of November in time for the crucial festive shopping period.

Keogh, managing director of Rox – Diamonds & Thrills, said: “Liverp o ol has always b een par t of our expansion plans and we waited until we found the right location.

“Peter’s Lane at Liverp o ol One is the p erfect home for Rox – cutting edge, vibrant and st ylish, and we are confident Rox will be a welcome addition to the already exciting retail line-up.”

A key feature of the new store will be its private shopping lounge known as The Thrill Room, which will have its own Moet & Chandon champagne bar and “luxurious shopping salon”.

The company pioneered this in-store shopping concept more than a decade ago.

Design firm Graven, which recently completed work at An field Stadium, has been commission­ed to lead the design. Ross Hunter from Graven said: “It’s lovely to be working with Rox again – it is a brilliant retailer and I’m sure will be perfect in Liverpool.”

 ??  ?? 0 The firm is well known for its diamond jewellery range
0 The firm is well known for its diamond jewellery range

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