The Scotsman

Wellbeing is a success metric

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Speaker Buzz was founded on the simple belief that our collective mental, physical and emotional wellbeing has never been more important. The speakers we represent focus on making a positive contributi­on to the world by creating inspiratio­n with impact.

That’s why the recent talk given by First Minister Nicola Sturgeon at the TED summit in Edinburgh resonated so strongly with us. We’re not taking any partypolit­ical side here; what resonated was her argument for a broader, deeper definition of what it means to be successful as a country and as a society.

Set against a backdrop of political and economic upheaval, widening inequaliti­es and future challenges of climate emergency, rising automation and an ageing population, her pitch was this: too much weight is tied to a country’s gross domestic product (GDP) and “the objective of economic policy should be collective wellbeing: how happy and healthy a population is, not just how

wealthy a population is”. GDP’S measuremen­t of the output of all of our work, she added, “says nothing about the nature of that work, about whether that work is worthwhile or fulfilling. It puts a value, for example, on illegal drug consumptio­n, but not on unpaid care.”

This is why, the First Minister explained, Scotland took the lead in 2018 to create the Wellbeing Economy Government­s group with Iceland and New Zealand. “The purpose of this group is to challenge that focus on the narrow measuremen­t of GDP. To say that, yes, economic growth matters – it is important – but it’s not all that is important.”

It was stirring stuff and struck a chord; it’s heartening to see government­s challenge the traditiona­l thinking that has created policies which have shaped our nations for generation­s. But it starts with individual­s. That’s precisely what links our diverse 21-strong roster of speakers; each focuses on mental health and wellbeing, on how to make positive social, cultural or behavioura­l changes on how to shape our world instead of accepting our fate.

It is striking how often, and for how long, we have tried to have this conversati­on with each other. The 19th-century British philosophe­r John Stuart Mill wrote: ‘Those are only happy…who have their minds fixed on some object other than their own happiness; on the happiness of others, on the improvemen­t of mankind, even on some art or pursuit, followed not as a means but as itself an ideal end. Aiming thus at something else, they find happiness by the way.”

Fast-forward to 2007 and the ever erudite Stephen Fry (diagnosed with bipolar disorder in his late 30s), was presenting a Pride of Britain award to Vicki Peters, a champion of the cause of those with mental illness after overcoming her own. In his inimitable style Fry succinctly said: “True happiness is only to be found in the pursuit of helping others.”

Debbie Byers, founder of Speaker Buzz.

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