Madebrave cheers bumper client win
● Firm hails ‘one of biggest wins to date’ after revenues surge in 2018-19
A Glasgow-based creative brand agency has toasted the signing of a major drinks account as it revealed turnover more than doubled last year.
Made Brave has secured a contract with the Dublinheadquar tered C&C Group which will see it serve highprofile beer and cider brands including Tennent’s, Heverlee, Orchard Pig, Menabrea, Magners and Pabst Blue Ribbon.
The branding, creative tech and digital marketing group announced the key business win as it unveiled that reve - nues grew by more than 100 per cent to just under £2.8 million in the year to 31 April.
Madebrave is forecasting a further jump in turnover to £4 min the current financial year thanks to rapid expansion, as it seeks to boost its 43- strong head count and grow operations across its Glasgow, Edinburgh and London offices.
Chief executive Andrew Dobbie, who founded the agency in 2012, said: “The C&C account represents one of our biggest and most exciting wins to date. More importantly, we get to work with a great team and a fantastic stable of exciting brands.”
Duncan Frew, commercial and marketing director at C&C Group, which manufactures, markets and distributes branded alcoholic and soft drinks across the UK and Ireland, added: “It’s an exciting time as we continue to grow our brands throughout the UK, and we are delighted to be partnering with Made brave on the journey.”
Made Brave last ye arc reated holding company Born Original Group following the acquisition of Edinburghbased content production firm Campfire, in a strategic move to support the pair’s target of securing further international business wins.
Camp fire founder Lewis Phillips and Madebrave’s chief operating officer Stephen Weir both joined the group’s board as directors and coowners, with Phillips remaining in position as chief executive of Campfire.
The acquisition of the Edinburgh-based agency added film production and motion graphics capabilities to the agency, with the firm recently completing shooting a film for Hard Rock Hotels in Tenerife, as well as bolstering its brand, tech and marketing capabilities.
Dobbie said: “We’ve made a step change over the last twelve months in terms of the international business we’ve added to the group.
“Having Campfire as par t of the family has been transformational for Madebrave and we’ve doubled our studio space in Edinburgh to accommodate growth.
“We’re also growing the team in London and are currently looking at a new studio space in Glasgow that is double the current size as we plan our next phase of growth for Madebrave.”
The group scooped one of its largest contract wins to date in July 2018 when it was appointed sole creative partner for First Bus Scotland, owned by Aberdeen-headquartered transport giant Firstgroup.
The contract covered advertising, brand and marketing activity across First Bus Scotland’s three operating companies in Glasgow, Scotland East and Aberdeen.
Madebrave’s client portfolio also includes William Grant &Sons, IBM, the BBC, Scottish Equity Partners, Jacobs and Metfilm School London.
“The C&C account represents one of our biggest and most exciting wins to date... we get to work with a fantastic stable of exciting brands”
CEO ANDREW DOBBIE
hannah.burley@jpimedia.co.uk