The Scotsman

PUTTING FORD AT THE HEART OF THE COMMUNITY

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‘ O ur aim is to earn a customer for life with every transactio­n,” says Gordon Close of the Harrisons, Cupar and Dalkeith Ford Centres group.

“We’re not out to make one quick sale then move on to the next buyer,” he explains. “We want to give everyone who comes through our doors our full attention and ensure they have an enjoyable experience that will bring them back to us again and again.”

So whether you’re shopping for a new or used car, in need of a trustworth­y garage to carry out maintenanc­e or even looking for great value car rental, the team at Scotland’s largest independen­t Ford Retail Dealer Group are committed to offering 100 per cent customer satisfacti­on.

And with three Ford Centres in the Borders, Lothians and Fife, it is able to offer that service to a massive customer base.

What’s more, the group is dedicated to giving back to its customers through supporting local causes such as sports clubs, charities and events.

Comprising Harrison Ford Centre in Peebles, Cupar Ford Centre and Dalkeith Ford Centre, the Group has had a connection with the Blue Oval stretching back to 1976 and offers the full range of Ford dealer facilities.

At the three modern, welcoming showrooms customers looking for a brand new Ford vehicle can explore the extensive range in a stress-free environmen­t and take advantage of some great offers on brand-new 69-plate models.

“We don’t take a high-pressure sales approach but our highly knowledgea­ble and experience­d sales staff are always available to provide insight into the latest models and guidance on choosing the right one for you,” says Gordon.

And with the launch of the new 20 registrati­on plate all three dealership­s have some fantastic offers for buyers.

Currently at all three sites buyers can take advantage of 0% finance deals on almost the entire Ford range, with additional customer savings of up to £2,000 on selected models.

There’s also the spectacula­r value of the Ford scrappage scheme, which offers customers between £2,000 and £6,000 off the price of their new Ford when they trade in any vehicle more than seven years old.

“These deals offer our customers even greater value on whatever new Ford they are considerin­g,” says Gordon. “And with the arrival of the new Ford Puma and the allnew Ford Kuga Hybrid there’s never been a better time to consider upgrading to a new Ford.” Whichever model you choose, their finance experts will help guide you through the buying process and ensure you select the correct purchase option for you.

As well as the award-winning range of 20-plate Fords on offer, they have a fantastic array of great-value high-quality used cars from both Ford and other brands.

Says Gordon: “Our reputation is built on providing quality used cars at competitiv­e prices and we’re completely dedicated to maintainin­g that.

“All our used car stock is thoroughly checked and prepared before going on sale to ensure it meets our high standards and we offer a minimum of a three month warranty on all our used models to give our customers complete peace of mind.”

As with the new car sales side of the business, the used car team at Harrisons, Cupar and Dalkeith Ford are specialist­s in their field and are on hand to offer pressure-free advice and guidance to help you choose the right vehicle to meet your needs.

Beyond the sales expertise, Harrisons, Cupar and Dalkeith workshop teams are also among the best in the business. To ensure customers get the highest standards of service they receive regular training from the manufactur­er on the latest technologi­cal advances and on how to maintain the full range of Ford models.

All three Ford centres have modern, high-tech workshops offering MOT testing, regular servicing and maintenanc­e. As well as being able to service and maintain Fords of all ages, the hugely experience­d and skilled technician­s are also able to work on any make or model and carry out the work to the highest of standards.

And for performanc­e car owners, Harrisons Ford Centre in Peebles is Scotland’s only official Mountune Pro-dealer, offering manufactur­er-guaranteed high-performanc­e upgrades for models such as the Focus RS.

While their focus is on offering top-rated service, each of the Group’s dealership­s also contribute to their local communitie­s.

Gordon explains: “Our involvemen­t with local groups ranges from supporting local sports people like Corran Carrick-anderson who recently brought home the Gold medal in the British National Youth Championsh­ips, curling’s Team Farmer who recently reached the final of the Scottish Junior Championsh­ips through to longterm commitment­s with the Peeblesshi­re Youth Trust, an organisati­on committed to the developmen­t of young adults throughout the Scottish Borders.”

Campaigns recently supported by the Group include the Children in Need Pudsy Bear Challenge and Gregor Townsend’s Golf Challenge in aid of the charity the My Name’5 Doddie charity, which was held across all of the golf courses in the Borders at the end of last year.

“Our aim is to provide 100 per cent customer satisfacti­on, whatever your needs,.” says Gordon.

“Whether you are in the market for a brand new car, looking to have your current vehicle serviced or trying to find the best in used models our profession­al, friendly staff are on hand at each of our locations to ensure you get the kind of service that will turn you into a customer for life.”

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