5k Run for Heroes push raises £1 million for NHS
Medical staff dealing with Covid-19 may not actually want psychological help, writes Dr John J Marshall
Olivia Strong, a documentary producer from Edinburgh, has seen her fundraising idea bring in more than £1 million for the NHS in just 14 days, with more than 50,000 people taking part.
A fundraising campaign started by an Edinburgh woman to raise cash for NHS charities has been flooded with more than £1.1 million in donations after it was backed by a string of celebrities and sports stars.
Documentary-maker Olivia Strong, 27, launched Run for Heroes just two weeks ago aiming to raise £5,000.
The campaign – aimed at encouraging people to use their daily exercise allowance to run or walk 5km, donate £5 and nominate others to do the same – now has a new target of £2m.
Run For Heroes was first unveiled on Instagram on 28 March. More than 50,000 people from across the globe have taken part so far, including singer Ellie Goulding, footballer John Terry, radio presenter Chris Moyles, actress Lily James and Olympian Mo Farah. Ms Strong set up the challenge to support the NHS workers in their ongoing fight against Covid-19.
All proceeds will be donated to NHS Charities Together – a national appeal that bids to protect the welfare of NHS staff and equip them to fight the virus.
The campaign is also being developed to showcase athome workout options for those preferring to exercise indoors. All participants are asked to donate £5 via the Run For Heroes giving page and then spread the message even further by sharing a picture of themselves exercising on Instagram, tagging @Run.for.heroes on Instagram and nominating five of their friends to also take part and donate.
On Friday, it was reported that the fundraiser had exceeded £250,000, but yesterday it was announced that donations had surpassed the £1,181,500 mark.
NHS workers have expressed their thanks for the donations in a heart-warming video that was shared on the Run For Heroes Instagram account.
Celebrities to support the cause also include Hollyoaks’ actress Nikki Sanderson and Made in Chelsea stars Verity Bowditch and Oliver Proudlock.
Ms Strong said: “Our NHS workers are working tirelessly to protect us in this nervetheir wracking time.
“I wanted to celebrate efforts and raise money to help them continue the fight to save lives. I am overwhelmed by the response so far. What started as a small fundraiser with friends has grown into a global movement.
“Run For Heroes has been a massive collaboration by everyone in the community from start to finish. My friends and family have been very much involved in the process, from all of the artwork created by India Pappalardo-strachan, to the name crafted by Alice Roberta Taylor.
“Most importantly though are the runners who have been running, donating and nominating from all around the world.
“They’ve come together for this worthwhile cause to raise money and awareness to those who need it the most.
“I am so grateful to everyone who has supported the cause so far and I hope that the thousands of generous donations will help to make our NHS workers’ lives a little easier.”
To donate, go to: https:// uk.virginmoneygiving.com/ Runforheroes.
“Our NHS workers are working tirelessly to protect us in this nerve-wracking time. I wanted to celebrate their efforts”
OLIVIA STRONG
Some psychologists have been an unintentionally hidden menace in the unfolding Covid-19 crisis but they can be a force for good in the end.
Psychology came to the fore for the wrong reasons in this Covid-19 tragedy. Early on, when the US government was forming its strategy, a social psychologist spoke about people being preoccupied with fears yet having a low probability of getting the disease – minimising the situation just when planning to mitigate the tsunami was underway. The UK was forming a ‘herd immunity’ strategy, informed by psychological nudge theory.
Typically, nudge theory concerns itself with how governments can construct letters to taxpayers in a way that leads to increased tax returns or how to nudge people into washing their hands. With nudge ideas drifting into epidemiological territory, ‘herd immunity’ was born along with trying to “cocoon” the vulnerable against exponential virus spread. Instead, we could have been learning from what works among different nations.
Dr Stuart Ritchie, a psychologist at King’s College London, has written about the dangers of trusting psychologists when it comes to virus epidemiology.
Psychologists are offering to help support those at the front line, such as staff in intensive care units (ICUS). There is a tendency to think trauma is inventible in a disaster. The urge to counsel or support NHS colleagues making life and death decisions, communicating with families about their dying loved ones, or coping with the loss of patients they have ‘fought’ – it’s hard to avoid combat allusions – to save, is understandable.
Our intuitions are leading to helplines springing up, front line distress services, well-being self-help packs, even ‘wobble’ rooms for staff needing emotional support with mindfulness colouring-in books – probably the last thing you would want to do. But our intuitions about this kind of help are plain wrong. Research from disasters and crises more often highlights resilience and mental health endurance. Some studies even describe post-traumatic growth, a positive psychological transformation following a massive life event. There are also risks to immediate debriefing of professionals after a crisis which can worsen the emotional plight of health workers. There is nothing like your own family or networks to debrief to, if you want.
In Wuhan, the source of the Covid-19 outbreak, psychological support systems were implemented. These included building a psychological intervention team, online courses for medical staff to deal with psychological problems, and a psychological hotline team, which provided guidance to solve psychological problems and stress management.
But medical and nursing staff did not use these services. When surveyed as to why they avoided them, people said they simply needed breaks that were uninterrupted, refreshments, enough equipment to keep them safe and the ability to communicate with families to reassure them. Their needs were more fundamental than psychological support.
Psychologists need to learn from the
Wuhan experience, because in a rush to support we can send the wrong message which could be heard as “you will need all these supports because we don’t think you can cope” when the vast majority do. Who’d want to be a ‘wobbler’ in the ‘wobble room’?
Where psychology can be of help is to challenge some of the language in health organisations as well as how we frame people’s experiences of Covid-19. The problem with the info blizzard on Covid-19 is how much of it is predicated on weasel words. The economist Fritz Machup defined weasel words as devoid of thought and sucking out content, like the obligatory war metaphors.
With Covid-19, militaristic metaphors help us manage uncertainty. NHS staff are mobilising or deployed, just before the battle commences. They are at the front line. Nurses are the unsung heroes marching to fight this disease. Presidents and prime ministers declare war against a microscopic parasite invading our cells.
The problem with military metaphors is they can lead to dehumanising policies. Military language implies top-down command, to some degree necessary in a crisis but not the point of stifling individual creative solutions or action. NHS staff need to be trusted to make the best decisions they can. Taking away autonomy in a highstress emergency is one way to ramp up the risk of emotional problems down the line for our brave staff.
Professional key workers are at risk of moral injury where they are asked to work in ways that transgress moral, ethical or professional competencies. Moral damage leads to negative preoccupation and thinking. Moral injuries can occur if staff with little experience are asked to work in a high-stress, traumatic setting with no preparation or having to work without proper equipment. A recent article in the Lancet journal describes a concerning example of moral injury in not being able to tell relatives that ‘we did all we could’ because resources are stretched beyond breaking point.
When someone like our Prime Minister suffers from the effects of Covid-19, he is a “fighter”. This could be heard by those with family members who tragically perished from Covid-19 as suggesting they gave up the fight. While the idea of a will to live might match notions of fighting, the reality is that factors such as dosage of virus exposed to, and underlying health problems, are far more likely to affect what happens to someone with Covid-19.
The level of fight people have – whatever that means – is not a feature that stands out in Covid-19 survival statistics. This type of ‘individualist fighter versus implied failure’ mentality smacks of underlying ideas of social Darwinism, of the strong versus the weak. Yet we have seen how this virus causes misery for families of healthy victims.
Covid-19 is arousing our bodies fightflight responses; the battle metaphors are no coincidence. People with HIV or cancer can experience unnecessary stress when pitted against battles to win or lose. Instead, we can learn from ancient Chinese medicine and their nuanced interpretations of war in terms of balance, harmony and a journey.
The challenge for all of us in these extraordinary times is managing deep uncertainty. When it comes to Covid-19, Plato’s phrase from more than 2,000 years ago – “The cure of many diseases is unknown to physicians” – is starkly juxtaposed against our high-tech medical services.
Professionals and families are having the most daunting conversations about patients or family who are dying and, until there is an inquiry into the whole governmental strategy and its outcome, all that can be done is for everyone to bring as much humanity and compassion to these terrible times.
Dr John J Marshall is a consultant clinical and forensic psychologist.