‘We have tears and we have highs and lows; it’s a rollercoaster, I love it’
The Customer Is Always Right host Lucy Alexander talks to Gemma Dunn about the new series
The Customer Is Always Right, the BBC One daytime show presented by former Homes Under The Hammer host Lucy Alexander, sees Britain’s best entrepreneurs put their precious products to the test as customers unbox, examine and score their inventions.
From beauty tools to bread ovens, baby sleeping aids to car cleaning kits, there’s something to interest every viewer – but which savvy inventor will take home the coveted winner’s trophy each week?
We chat to host Alexander, 50, to find out more.
With people asked to stay at home, do you think the show will spur on creativity and welcome budding entrepreneurs?
I think there’s a budding entrepreneur in everybody; I really believe there’s been a time in everybody’s life where you’ve gone, “Oh, this would be brilliant”. The entrepreneurs that we actually meet in the studio are these people. But some of them have taken it to the next level where they’ve re-mortgaged their houses, they’ve borrowed money and their products are still not perfect. But the three people [in each episode], by the end of it, they’re like family. We have tears and we have highs and lows; it’s quite a rollercoaster, but I love it.
After a successful first run were you inundated with applications for the new one?
Yeah, it’s funny, it’s exactly like Homes Under The Hammer. When I first started that we were scratching around for properties, and then ahead of the second series, people would actually come up to you. So, this series we’ve had a nicer selection – from a car cleaning product to a bread baker – as we had a lot more to choose from. It’s just so much fun.
What’s your favourite part of the show?
Meeting the entrepreneurs. I don’t watch the customer feedback footage [beforehand]; I like to be neutral, so I don’t know what’s coming and I also don’t know who’s going to win. It’s a bit of a game for me, because the producers were like, ‘Do you want to know?’ And I go, ‘Nope, nope’, and then halfway through, I go to my producer, ‘I bet it’s [so and so]’ and she’s like, ‘I’m not saying.’ So I go on the journey with them.
Do you have a series highlight?
A lot of my favourites all stem from the people that I love, that come across so well. There was one guy who made a hand cream called Nursem and basically it was for nurses who were constantly washing their hands. He was a nurse himself, and he was the kindest, loveliest man, and I just know the reasons why he did it. And another one was this bread oven – well, I literally wanted to take it home with me. The [inventor] was fantastic and it really made the most unbelievable bread.
Price is a huge factor in a product’s success, how do the entrepreneurs handle such criticism?
People certainly like to know what they’re getting is good value for money and, for example, I think the bread oven was quite expensive, but for what you get and for what he displayed, it was worth it. But our Youtubers are very honest and very brutal, and sometimes the people in the studio don’t want to hear it. But I used to say to them, ‘You’ll get no other opportunity ever like this. Even if you don’t win, just take away the experience’.
It’s a show that appeals to all ages, too
Yeah, it’s good for young audiences because of the Youtuber side, and my dad’s generation are really going to enjoy all the products. So, it spans the age groups quite well. It’s light-hearted, it’s fun and you can have a laugh whilst watching it, but also, it might just spur ideas.
What else are you up to?
I’ve got a few really exciting things in the pipeline. Hopefully a new series of this; I’m hoping this will be my regular job now and I would love to do more and more for the BBC. I’m also renovating a little cottage down in Whitstable, so I’ve still got my property passion. I’ve been sharing it on my Instagram stories, doing step by step, talking to camera – although I can’t get down there at the moment so it’s sat still. But I’ve just been really busy at home with the family and I’m still doing all my voiceovers, which keeps me busy.
Are you still recognised for Homes Under The Hammer?
The whole time. Everybody asks me, ‘Am I going back?’ But I’m still on it. Really are showing episodes of Homes Under The Hammer every day, so I’m still on the screen and I haven’t done one in about five years. It was a huge part of my life that I loved so much, and I still love.
“I’m hoping this will be my regular job now, I’d love to do more”
● The Customer Is Always Right returns to BBC One at 3.45pm today