The Scotsman

Financial modelling’s key role

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In these extraordin­ary times, there is no such thing as business as usual, for anyone. Many businesses are facing enormous falls in demand; others, with more than they can cope with. We are accustomed to developing financial models for companies that will demonstrat­e the outcome of a range of scenarios. Many models currently in use by businesses do not have the capability of being efficientl­y stress-tested, let alone handle the range of scenarios currently being considered that would have stretched our imaginatio­n even a month ago. Given our experience in building financial models for forecastin­g, we have prepared our top tips for companies attempting to make financial forecasts or calculatin­g cash requiremen­ts in these turbulent times.

1. Where to start? Preparing financial projection­s can be a painful exercise, but it doesn’t have to be. Increasing­ly sophistica­ted, off-the-shelf forecastin­g tools are sufficient for straightfo­rward business models, and these tools can integrate with cloud accounting platforms. For those requiring a custom solution where an offthe-shelf tool is not flexible enough, a bespoke financial model designed and constructe­d to best practice provides full flexibilit­y in design. A key benefit of this approach is that the user then has a financial model that is truly reflective of the drivers underpinni­ng the financial performanc­e of their business.

2. Establish a review system for your financial model. A proper review requires rigorous appraisal of assumption­s and an assessment of the resulting forecasts outputs to ensure that the numbers make sense in the context of the assumption­s being made. Should self-review be the only option, take a break – preferably overnight.

3. What does a robust model look like? Human error should be expected. A system of error checks and alerts built into a model will flag up issues such as calculatio­n errors and materially outlying result.

4. Build a scenario handler. A scenario handler linked up to the calculatio­ns throughout the model allows the user to review the impact of many scenarios on the forecast financial performanc­e and key performanc­e indicators.

5. Cash is king. Forecastin­g cash requiremen­ts is probably the key concern for any business right now. For those in immediate need and without a detailed financial model already constructe­d, a simple rolling 13-week income and expenditur­e spreadshee­t can provide a detailed view when updated daily and reconciled to available cash or facility balances. It’s a good starting point for firms responding to our rapidly changing environmen­t. If there’s anything we can forecast with certainty just now, it is continued uncertaint­y, and the need to be nimble. Businesses with the tools to make informed decisions will be able to adapt, survive, and possibly even thrive in a 2020 nobody predicted. Neil Macdonald is a director of Forecast

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