Tupperware parties’ popularity soars
business in March and April compared to the same period last year.
Meanwhile premium hair and skincare brand Monat, which sells exclusively via direct to consumer (DTC) sales, reported a 300 per cent increase in new partners joining its business in the UK and
Europe since the start of lockdown.
Susannah Schofield, director general of the Direct Selling Association, said: “The closure of retail stores in March led to our members reporting early increases in sales via Direct to Consumer channels as shoppers turned to alternative forms of retail.
“Many brands are reporting that sales are being bolstered through April and into May by an increased appetite for side hustle-style earning as people look to supplement household incomes amidst the economic uncertainty.”
Peter Kropp, global director at The Body Shop at Home, said: “We have seen strong growth in the numbers of people both joining and re-joining the business since the start of the Covid-19 lockdown.
“As well as helping to fulfil the recent increase in consumer demand that we’ve seen, this boost to our independent salesforce is also driving new product sales as greater numbers of people showcase and sell our ranges. The current growth is very strong and we’re now building on the momentum in the six months prior to the start of the Covid lockdown.”
The most recent figures, taken before lockdown, show that approximately 563,000 people earn money through Dtcselling, usually on a part-time basis to supplement household incomes. The average amount earned through direct selling is £373 per month.