Easy does it as attractions reopen

Farms and estates operating visitor attractions open to the general public have been advised to avoid a “dash for cash” approach and adopt a more controlled “slowly and safely” approach as they open their doors once again after lockdown.

“Reviews from the first visitors will be critical and it’s essential that the initial feedback is positive,” warned one of the country’s largest accounting firms, Saffery Champness.

A survey carried out by the firm highlighted some of the key learning points that those re-opening to the public should consider as the country slowly eases out of lockdown.

Partner, Martyn Dobinson, part of the firm’s Landed Estates and Rural Business Group, said: “There are a number of recurrent themes that we are hearing from our rural clients who are re-opening and welcoming the public back to their houses, gardens, shops, cafés, accommodation and other visitor attractions.

“Whilst everyone is eager to get back to normal, that isn’t going to happen whilst any social distancing restrictions remain in place. Expectations around re-opening need to be realistic.”

He said that providing information to potential customers in advance helped build confidence:

“So make sure that your website explains what steps you have taken to ensure the safety of those visiting, and what they should do to stay safe and make sure others around them are safe.”

He said that an advance booking system was also a good way of demonstrating that extra steps were in place to take care of the public, rather than having visitors just turning up on the day.