Drinks firm Eden Mill serving up five seasonal pop-up stores in Scotland
Fife-based distiller and brewer Eden Mill is to open five seasonal pop-up stores across Scotland this year, in a move creating 25 jobs, as it also sees a boom in online trade.
The first stores officially opened yesterday in St Andrews, the home of Eden Mill, on Market Street and at
Livingston Designer Outlet.
The firm will open two stores in Glasgow in October, returning to Glasgow’s Princes Square and heading to Silverburn for the first time. The drinks firm will also open a pop-up store at Aberdeen’ s Union Square in November.
The shops will stock the brand’ s festive range including luxury Christmas hampers, Candy Cane Gin, readyto-drink Christmas cocktails and premium gin and whisky.
Eden Mill–which claims the title of Scotland’s first single site brewery and distillery – said it comes after success last year with festive pop-ups.
Tony Kelly, co-founder and chief executive of Eden Mill, said: “Despite social distancing, we believe shopping on the high street still has a vital role to play in this year’s Christmas trade, which is why we are expanding the number of festive pop-ups from the three we had last year to five in 2020.
“Last year we saw great success across our stores, with four times the volume of sales versus Christmas 2018. We’re particularly excited to be opening a store in St Andrews, the home of Eden Mill, where so many people have enjoyed stay cat ions this year from across the UK. “During lockdown our online sales soared, growing e-commerce by 600 per cent.”
The firm says its home at Guardbridge is based on the original site of the Seggie Distiller y, run by the Haig family until 1860, and it is the first firm to make spirit sin the region in 150 years. It is also bringing back whisky distilling to the area.