The Scotsman

Campaign launched to boost vaccine uptake

- By NEIL POORAN

A new Scottish Government informatio­n campaign has been launched which encourages people to get the coronaviru­s vaccine as soon as they are eligible.

The "roll up your sleeves" campaign stresses the importance and safety of the vaccine, while setting out the details of the priority list.

It will run until the end of March, with messages appearing on TV, radio, press and online channels as well as on billboards.

The jabs will eventually be offered to 4.5 million people in Scotland. Nearly all care home residents and most care home staff have already received their first dose, and vaccinator­s are currently working through the over80s.

Everyone aged over 70 and those considered clinically extremely vulnerable are due to receive their first doses by mid-february.

While uptake of the vaccine has been high, concern has been raised about "targeted misinforma­tion" campaigns

which seek to persuade people to avoid it. Chief medical officer Dr Gregor Smith said vaccine misinforma­tion is one of the "biggest dangers that we face just now", following reports of an "antivaxx" campaign targeting care home workers.

Health Secretary Jeane Freeman said: "Vaccinatio­n offers us greater protection against Covid-19 and it offers us hope that this year will be a brighter one. It is another vital tool in our work to suppress the virus, but other measures including testing and lockdown restrictio­ns remain absolutely essential to suppress Covid."

 ??  ?? 0 Jeane Freeman: ‘Vaccine offers greatest protection’
0 Jeane Freeman: ‘Vaccine offers greatest protection’

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